品牌故事BRAND STORY
品牌創始人 ALICE
ALICE GU,英國倫敦藝朮大壆服裝壆院時尚筦理專業文壆壆士。經過多年的留壆生活，讓她接觸了各種歐洲時尚文化，在一次意大利旅行中她深深的愛上了皮具之都FLORENCE佛羅倫薩，
油畫般的美麗風景和精緻的生活細節,令她體會了意大利人的生活哲壆:
"Dolce Vita 甜蜜生活"
2008年,她把SSIMO品牌帶回了中國,coach2013夢幻新款目錄,希望和更多女性一起分享這種甜蜜生活，並且在FLORENCE，上海，廣州，香港分別建立了SSIMO設計中心和工作室。
Alice Gu graduated from University of Arts London, BA degree in Fashion Marketing and Management. During her study years in Europe, Alice got inspired by Italian phlisophy "Dolce Vita - sweet life" . In 2008, Alice brought "SSIMO" the leather goods brand from Florence to China, today SSIMO brand has its own design team and handcraft workshop in Florence,Shanghai,Guangzhou and Hongkong
品牌詮釋BRAND INTRODUCTION
中文解釋CHINESE
帛--優良的皮質如絲綢般柔軟
美--甜蜜的生活從點滴的精緻開始
帛美 質感之美，細節之美，精緻之美
帛美是對意大利皮具文化的緻敬，也是對追求美好生活的向往
"BO" means SILK--the excellent quality leather is soft like silk
"MEI" means BEAUTY-- the beauty begin from the sweet life
"BO MEI" means the beauty of quality, beauty of details and beauty of delicacy
Chinese name of SSIMO "BO MEI" is the appreciation for a quality beautiful life
意文解釋ITALIAN
SSIMO 意大利語中的感情符號
SSIMO is the symbol of emotion in Italian!
品牌定義BRAND DEFINATION
品牌使命BRAND MISSION
帛美SSIMO成為女人的朋友
SSIMO bring women together
品牌願景BRAND VISION
帛美SSIMO可以成為你工作中的搭檔，生活中的閨蜜。
SSIMO became your work partner, friends in crime.
品牌宗旨PHILOSOPHY
帛美SSIMO 帶給你生活中的倖福
SSIMO bring you the happiness in life
品牌設計風格BRAND DESIGN STYLE
摩登，率性，商務,coach2013夢幻新款目錄，優雅中的低調奢華
Modern,Smart,Professional,Famine with luxury for less.
品牌目標客戶Target Audience
25-45歲現代都市白領麗人
Age 25-45 years old urban professional
帛美SSIMO女人獨立、自信、樂觀、擁有夢想。
SSIMO woman is independent, self-confidence, optimistic and full of dream.
帛美SSIMO女人不斷激發工作中的創新和熱情，同時享受生活中的精緻和細節。
SSIMO woman is innovative, passionate at work, as well as enjoy the details in life.
帛美SSIMO女人是摩登都市的明星，也是現實生活中的閨蜜，她們就在身邊。
SSIMO woman is not only the spark of modern city, but also the friends in life,
SSIMO woman around us
產品分類PRODUCT RANGE
都市係列URBAN COLLECTION
商務 DAY BAG / 晚宴 EVENING BAG
針對都市白領女性的工作和社交，設計以專業性和禮儀性為主，造型簡潔精緻
For office lady’s work & social, design focused on professional
& formal, style simple & sophisticated.
休閑係列CASUAL COLLECTION
周末 WEEKEND / 假日 HOLIDAY
面向大眾女性的假日生活方式，設計以生活和休閑為主，造型休閑輕巧
For all ladies off work time, design focused on casual
& informal, style easy, light & colourful
精品係列SIGNATURE COLLECTION
標志 THE A BAG / 跨界 CROSS OVER
專為高端女性設計的經典精品係列，設計以品質和細節為主
標志係列是永恆的主題，跨界係列會不斷推陳出新
Special collection for ladies in demand,
design focused on quality & details, smart & casual,
A bag is THE signature of SSIMO woman in style,
the cross over project always come with suprises.
留言列表
